Luring luxury travelers requires a more nuanced approach to vacation rental management. There are more details to consider, more emphasis on a phenomenal guest experience, and more money at stake.
These high-paying guests are looking for the best of the best. And, as an owner of a luxury vacation home, you should only work with the best. Here, we’ll examine what luxury property management companies do and what to look for when choosing one.
While the term “luxury" could be subjective, in the vacation rental industry it most often refers to vacation homes with top-of-the-line decor, furniture, appliances, bedding, and linens. Plus, private outdoor spaces and pricey amenities, like a pool and hot tub.
Some vacation rental management companies inherently understand what it takes to market these luxury homes and how to attract the high-paying guests that will book them. Let’s explore how they do it.
For luxury property managers, it’s all about the details and understanding what drives luxury travelers before, during, and after their stay. Here’s what to look for before you hire one.
Luxury guests have high standards. This means, they expect their calls to be answered, their requests completed quickly, and their stay taken seriously. Look for a vacation rental management company that offers 24/7 guest service in many forms—in-person, email, call, and text (like Vacasa).
Also important: proactive communication. Your vacation rental manager should be adept at communicating with guests:
Design not only attracts high-end guests, it can help dictate how much they’ll pay for a stay. After all, luxury guests are often willing to pay more for a sophisticated and appealing interior over a home filled with bland colors and mismatched furniture.
Designing to boost luxury bookings requires more than just choosing pretty colors and patterns. Some top tips from the Vacasa Interior Design team (who exclusively work with Vacasa homeowners):
High-paying guests usually aren’t impressed or drawn to basic amenities. But, you don’t need an underground wine cellar or private yacht dock either. Your property manager should know which luxury vacation rental amenities draw top dollar. In our research, we’ve found that most luxury travelers are drawn to:
With so many people installing smart home devices in their own homes, it’s not unusual for guests—especially luxury travelers—to expect them while on vacation. Smart home tech delivers a bunch of benefits—mainly, a seamless stay for them, less worries for you.
Some devices to consider:
When vacation homeowners work with Vacasa, we’ll cover the costs of a keyless lock, customized WiFi router, and a noise monitoring system.
Even with the most upscale of homes, ultimately it’s marketing that communicates its value to potential guests. If your vacation home is luxurious, every detail of your marketing should convey that. This includes:
Your property manager should know how to take vacation rental photos that make high-paying guests stop scrolling. Stay away from stock images or cell phone photos— they’ll only make your property look cheap and your guest experience amateurish.
At Vacasa, professional staging, photography, and virtual 3D tours are included with our full-service management. This means every vacation home is intentionally shot to make luxury travelers click more, look more, and book more.
Our copywriters at Vacasa know that we’re not here to simply win bookings, but hearts. And, they do this by telling a story when writing your vacation rental listing. They draw out the details that make each vacation home unique and rare. Whether that’s historic architecture, an outstanding view, or the special amenities that could turn into cherished memories. This isn’t just about selling a 3-day stay in a vacation home, but a getaway packed with special moments.
Luxury guests notice the details. They arrive ready to scrutinize and because of that, cleaning your luxury vacation rental is far more extensive than cleaning your own home. It requires more attention to detail, more efficiency, and more cleaning tasks. Plus, your housekeepers also have to adhere to your high standards.
At Vacasa, we manage 2000+ professional housekeepers who follow our rigorous cleaning checklist in between every stay. Plus, they’ll also restock your vacation home with all the essentials, including hand soap, paper towels, and more.
Want to achieve that level of pristine on your own? Download this vacation rental cleaning checklist.
Chipping paint, a broken oven, and even a light bulb out in the hallway. All of these things don’t add value to the stay, but diminish it. Your vacation home should be in top condition for every stay. So, it’s important to have a vacation rental manager who prioritizes maintenance. At Vacasa, we inspect your home, appliances, and amenities regularly.
After doing an initial, thorough inspection, (and after taking care of any issues), a luxury vacation rental manager will map out a regular maintenance schedule throughout the year.
Items to check up on include:
Luxury vacation rental managers take a proactive approach to safety. This means taking the right precautions and offering the right safety essentials to ward off potential risks. Here’s how Vacasa safeguards your home, your guests, and your neighbors.
Luxury vacation rental management companies look out for their homeowners. This includes understanding—and staying updated on—any local rules and regulations around renting out your vacation home.
To make things easier, Vacasa has local staff in all of our markets who can assist you with staying in compliance.
Call 844-518-0967 to speak with a Homeowner Consultant, who can answer preliminary questions and see if we’d be a good fit for you.
If you'd like to move forward, we’ll put you in touch with our market expert in your neighborhood to explore the financial potential of your home, outline our management fee, and introduce your local team.
Vacasa offers property management and other real estate services directly through Vacasa LLC and through Vacasa LLC's licensed subsidiaries. Click here for more information about Vacasa's licensed real estate brokerage/property manager in your state. Vacasa’s licensed real estate brokerages/property managers include: Vacasa Alabama LLC; Vacasa Arizona LLC; Vacasa of Arkansas LLC; Vacasa Colorado LLC (Micah Victory); Vacasa Delaware LLC, 302-541-8999; Vacasa Florida LLC; Vacasa Illinois LLC 481.014072, Micah Victory Managing Broker Lic# 471.021837; Vacasa Louisiana LLC, Dana MacCord, Principal Broker, ph 504.252.0155 (Licensed in LA); Vacasa Michigan LLC, 602-330-9934; Vacasa Missouri LLC, Vicki Lyn Brown, Designated Broker; Vacasa Nevada LLC; Vacasa New Hampshire LLC,45 NH-25, Meredith, NH 03253, Susan Scanlon, Broker of Record; Vacasa Minnesota, Broker: Micah Victory, license #40877637; Vacasa New Mexico LLC, 503-345-9399; Vacasa New York LLC, 888-433-0068, Susan Scanlon, Real Estate Broker; Vacasa North Carolina LLC; Vacasa Oregon LLC; Vacasa Pennsylvania LLC; Vacation Palm Springs Real Estate, Inc., California DRE #01523013, Mark Graham, California DRE #00700720; Vacasa Real Estate LLC (licensed in Texas, Debra Brock, Designated Broker); Vacasa Real Estate LLC (licensed in Washington, Robert Brush, Designated Broker); Vacasa Seasonals Inc., California DRE #02160171, Lisa Renee Stevens, California DRE #01485234; Vacasa South Carolina LLC; Vacasa South Dakota LLC; Vacasa Tennessee LLC; Vacasa Vacation Rentals of Hawaii LLC, 69-201 Waikoloa Beach Dr. Ste. #2F17, Waikoloa, HI 96738; Vacasa Vacation Rentals of Montana LLC, Terah M. Young, Licensed Property Manager; Vacasa Virginia LLC; Vacasa Wisconsin LLC; Vacasa Wyoming LLC. In Canada, this advertisement is provided by Vacasa Canada ULC, CPBC lic. number 75826, 172 Asher Rd. V1X 3H6 Kelowna, BC.