Business travel is in the middle of its latest chapter. While traditional business travel—to attend a meeting or conference, for example—continues to slowly inch toward pre-pandemic levels, a new kind of business travel is seeing a growth spurt.
Remote work is now giving employees the freedom to work from anywhere—even on vacation. Now, more and more travelers are combining work and leisure travel, laptop in tow. Want to market your vacation home to more business travelers and remote workers? Here are some expert-backed strategies.
While leisure guests are apt to search for hot tubs, pools, and easy access to attractions, business travelers have different priorities. Some of their top requirements and amenities in a vacation rental include:
Treat business travelers and remote workers to elevated services and conveniences akin to a business class experience. Some additional amenities and perks to consider:
Crisp linens and fresh, fluffy towels to offer a luxury hotel-inspired experience. Homeowners who work with Vacasa can take advantage of the Vacasa Linen Program, which gives them new hotel-quality linens each year (2 sets for each bed) and a stock of new white towels.
When creating a persuasive vacation rental listing, think about what business travelers and remote workers will want during their stay. We suggest mentioning:
Plus, don’t forget tailoring some image choices to entice business travelers. Besides photos of your view, bedrooms, and kitchen, include images of the workspaces travelers can use in your home.
The vacation rental marketing rule of thumb: The more visibility you can bring to your property, the more bookings you’ll get. So, beef up the exposure to your vacation rental—especially with people who are traveling for business or remote workers. Some marketing tactics to try:
Business travel has morphed and grown since the rise of remote work. Today, not only can workers work from home, they can work from anywhere—even on a getaway. Use this article to stock your home with remote workers’ must-haves and market to them throughout the year.
Yes, employees can use Airbnb for business travel. In fact, Airbnb makes it easy to do so. To make booking a vacation rental simple and efficient for corporate travelers, Airbnb created Airbnborwork.com. Some highlights on this site for business travelers include:
Unlike vacationers who are mainly looking for memorable experiences and to discover new places, business travelers care most about:
Business travelers have high expectations for travel and need to trust that these expectations will be met. These expectations can include trusting that their vacation rental has been thoroughly cleaned and comes stocked with all the vacation rental essentials.
Business travel, also called corporate travel, generally includes traveling to attend a meeting, a conference, a presentation, and more. Typically, business travel includes at least one overnight stay. Now—with the rise of remote work—business travel can also include travelers who are working while also on vacation.
Call 844-518-0967 to speak with a Homeowner Consultant, who can answer preliminary questions and see if we’d be a good fit for you.
If you'd like to move forward, we’ll put you in touch with our market expert in your neighborhood to explore the financial potential of your home, outline our management fee, and introduce your local team.
Vacasa offers property management and other real estate services directly through Vacasa LLC and through Vacasa LLC's licensed subsidiaries. Click here for more information about Vacasa's licensed real estate brokerage/property manager in your state. Vacasa’s licensed real estate brokerages/property managers include: Vacasa Alabama LLC; Vacasa Arizona LLC; Vacasa Colorado LLC (Mark Graham); Vacasa Delaware LLC, 302-541-8999; Vacasa Florida LLC; Vacasa Louisiana LLC, Dana MacCord, Principal Broker, ph 504.252.0155 (Licensed in LA); Vacasa Michigan LLC, 947-800-5979; Vacasa Missouri LLC, Susan Scanlon, Designated Broker; Vacasa Nevada LLC; Vacasa New Hampshire LLC, P.O. Box 283, Conway NH 03818, Dave Grant, Broker of Record; Vacasa New Mexico LLC, 503-345-9399; Vacasa New York LLC, 888-433-0068, Susan E. Scanlon, Real Estate Broker; Vacasa North Carolina LLC; Vacasa Pennsylvania LLC; Vacasa Real Estate Corporation, California DRE #02105811, Joseph Czapkowicz, California DRE #01380722; Vacation Palm Springs Real Estate, Inc., California DRE #01523013, Joseph Czapkowicz, California DRE #01380722; Vacasa Real Estate LLC (licensed in Colorado, Daned Kirkham); Vacasa Real Estate LLC (licensed in Idaho, Oregon, and Utah); Vacasa Real Estate LLC (licensed in Maine, Michael McNaboe, Designated Broker); Vacasa Real Estate LLC (licensed in Texas, Debra Brock, Designated Broker); Vacasa Real Estate LLC (licensed in Washington, Robert Brush, Designated Broker); Vacasa Seasonals Inc., California DRE #02160171, Lisa Renee Stevens, California DRE #01485234; Vacasa South Carolina LLC; Vacasa South Dakota LLC; Vacasa Tennessee LLC; Vacasa Vacation Rentals of Hawaii LLC, 3350 Lower Honoapiilani Road, Suite 600, Lahaina, HI 96761; Vacasa Vacation Rentals of Montana LLC, Terah M Young, Licensed Property Manager; Vacasa Virginia LLC; Vacasa Wisconsin LLC; Vacasa Wyoming LLC. In Canada, this advertisement is provided by Vacasa Canada ULC, CPBC lic. number 75826, 172 Asher Rd. V1X 3H6 Kelowna, BC.