Our blueprint for vacation rental channel marketing

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If you own and manage your vacation home, you know all too well how overwhelming it can be to juggle several vacation rental booking sites (also known as channels).

Keeping up with different channels, different calendars, different rates, different log-ins… whew. All the overlapping details can pile up fast. However, being in as many places as you can online is essential to getting more bookings. That’s why, as a full-service vacation rental property management company, one of the main responsibilities we take off your shoulders is managing, syncing, and optimizing your listings. Not just on the world’s top vacation rental booking sites like Airbnb, Vrbo, Google, and Booking.com, but also on several growing niche channels.

Here’s a peek into our vacation rental channel marketing strategy and the exclusive partnerships we’ve established with top channels. See how they can pay off for vacation home owners like you.

Modern vacation rental management.

Your home is a success waiting to happen. We'll show you how.

Vacasa’s vacation rental channel management strategy

It’s vital to be everywhere potential guests are. But maintaining consistent information, dates, and rates across several booking channels can quickly become one of the most tedious and time-consuming tasks you’ll face as a vacation home owner.

At Vacasa, our expert channel managers, writers, and photographers first start by crafting the perfect vacation home listing that speaks to guests’ needs and desires for a great getaway. Then, we place that listing on both top channels and popular niche sites, including Airbnb, Vrbo, Booking.com, Google, HomeToGo, and our own platform, Vacasa.com. Select properties are also listed on Homes & Villas by Marriott International and AmericanSnowbird.com.

Our approach to successfully syncing all your listings on multiple channels: leveraging our technology, exclusive connections, and in-house team dedicated to optimizing your listings, maintaining accuracy, and innovating.

Here’s why it matters to sync your vacation rental information from channel to channel:

  • Fewer mistakes
    Working with a vacation rental channel manager (and full-service vacation rental property manager) like Vacasa that keeps your availability consistent across channels eliminates the possibility of overbooking. This avoids cancelling on—and disappointing—unsuspecting guests and possibly losing future business.
  • Optimized revenue
    Vacasa syncs your rates across all channels. When your rate changes—based on demand, events, weather, and more—our technology updates the rate on all the channels in real time.
  • Earning guests’ confidence
    Inconsistency can break trust. If your vacation home is shown across different channels with different details, rates, and availability, guests will likely be wary of renting your home and quickly move on to another option.
Tan couch and bamboo curtains inside Fire Island, NY vacation home

Benefit from our exclusive vacation rental channel marketing partnerships

We do more than list our clients’ vacation homes on top channels. Our robust channel integrations ensure accurate calendars, instant booking capabilities, updated rates, and consistent content. Plus, we’re in regular communication with Vrbo, Airbnb, and Booking.com to stay on top of any platform changes, monitor our homes’ performance, and discuss future opportunities.

To top it off, we’ve established tight-knit partnerships. The result of these key connections? Vacasa properties can get more visibility, are often listed at the top of the search results, and are guaranteed dedicated support.

Here are some of the perks we can pass on to you through our established travel industry relationships.


Premier Hosts with Vrbo

Vrbo’s invite-only program recognizes and boosts vacation home owners and management companies that consistently go above and beyond for Vrbo guests. Because of stringent eligibility requirements, including 60 booked nights and a 4.3 or higher average review rating, it can take a while for an individual homeowner to qualify. When you work with Vacasa, you can reap the benefits of our Premier Host status right from the start:

  • A Premier Host badge displayed on your listing
  • Inclusion in Premier Host–filtered searches to help you stand out
  • The addition of your Matterport 3D tour (provided free by Vacasa) to your listing
  • Ability to boost exposure on certain dates (our team will help determine the best time to leverage the platform’s Boost feature)

As a Premier Host, Vacasa also receives dedicated priority support if there is ever an issue with your listing.


Premier Partner with Booking.com

Booking.com’s exclusive Premier Partner program is only available to the top 30% of property management companies and channel managers (Vacasa is both). Partners are required to meet a set of criteria to join, including exceptional—and consistent—performance and guest review scores.

As a Premier Partner, Vacasa receives:

  • Guaranteed support for all of your bookings and listings
  • Connectivity updates to ensure your vacation home’s listing is always up to date with their platform


Homes & Villas by Marriott International

Select Vacasa properties are now available through Homes & Villas by Marriott International. This vacation rental platform features a curated collection of premium and luxury vacation homes selected by Marriott International. Their clientele includes 145 million Marriott Bonvoy® members around the world, who can earn and redeem points when they book a stay.

Only top-tier vacation home property management companies are eligible to list their homes on the platform (never individual homeowners), to uphold their high standards of service. The requirements for listing on Homes & Villas by Marriott International include professional cleaning and 24/7 local guest support—which come standard with Vacasa’s property management—and other premium amenities like high-quality linens and high-speed WiFi.

Learn more about this property management partnership >

Adorable Key West bungalow with blue doors and outdoor benches.

The key to your vacation rental channel management success

It’s important to list your vacation home on several channels to get the most exposure (more visibility = more bookings). However, it’s even more vital to make sure all your details, availability, and rates are consistent and up to date everywhere you list. Working with a channel manager (especially one with established channel partnerships like Vacasa) is the most solid approach to making sure your home is in sync and optimized everywhere. And, it's one of the only ways to list on exclusive platforms not open to individual homeowners.

Vacation rental channel marketing FAQ

Channel marketing is an industry term that refers to listing (thus, marketing) your vacation home on booking channels like Airbnb, Vrbo, or Booking.com. It’s generally best to cast a wide net and list your home on several channels. This means your property will have maximum exposure online. At Vacasa, we partner directly with the world’s top vacation home booking channels in addition to listing on our own website.

The most popular vacation rental sites, such as Booking.com and Vrbo, are technically free to list your property on. Then, you pay a commission for every booking you receive from their site. Even listing your vacation home with a local visitors bureau or chamber of commerce often requires a paid membership.

However, you have no limitations on how much you promote your own home for free. Increase your rankings on search engines by writing blogs around your keywords. Promote your vacation rental organically on your social media channels. Send out frequent emails offering travel tips to your email subscribers.

Travelers have more places to find vacation homes than ever before. And, that’s great news for you. The more places you list online, the more likely you are to be discovered, then booked. It’s generally a great idea to start listing on the biggest platforms first, since these sites draw in the largest numbers of people looking for vacation rental options. These large sites include Airbnb, Vrbo, and Booking.com.

When you work with Vacasa, you can have access to prestigious vacation rental listing sites beyond those—like our own powerful e-commerce platform Vacasa.com, and sites like Homes & Villas by Marriott International that only partner with select professional management companies. See our breakdown of other big players in the vacation rental industry and why you should list your vacation rental on them.

Want even more help marketing your vacation home? Let’s chat about all the ways to get more visibility.

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Call 866-217-9057 to speak with a Homeowner Consultant, who can answer preliminary questions and see if we’d be a good fit for you.

If you'd like to move forward, we’ll put you in touch with our market expert in your neighborhood to explore the financial potential of your home, outline our management fee, and introduce your local team.

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Vacasa offers property management and other real estate services directly through Vacasa LLC and through Vacasa LLC's licensed subsidiaries. Click here for more information about Vacasa's licensed real estate brokerage/property manager in your state. Vacasa’s licensed real estate brokerages/property managers include: Vacasa Alabama LLC; Vacasa Arizona LLC; Vacasa Delaware LLC, 302-541-8999; Vacasa Florida LLC; Vacasa Louisiana LLC, Dana MacCord, Principal Broker, ph 504.252.0155 (Licensed in LA); Vacasa Michigan LLC, 947-800-5979; Vacasa Missouri LLC, Susan Scanlon, Designated Broker; Vacasa Nevada LLC; Vacasa New Hampshire LLC, P.O. Box 283, Conway NH 03818, Dave Grant, Broker of Record; Vacasa New Mexico LLC, 503-345-9399; Vacasa New York LLC, 888-433-0068, Susan E. Scanlon, Real Estate Broker; Vacasa North Carolina LLC; Vacasa Pennsylvania LLC; Vacasa Real Estate Corporation, California DRE #02105811, Joseph Czapkowicz, California DRE #01380722; Vacation Palm Springs Real Estate, Inc., California DRE #01523013, Joseph Czapkowicz, California DRE #01380722; Vacasa Real Estate LLC (licensed in Colorado, Daned Kirkham); Vacasa Real Estate LLC (licensed in Idaho and Oregon); Vacasa Real Estate LLC (licensed in Tennessee, 615-671-9916); Vacasa Real Estate LLC (licensed in Texas, Debra Brock, Designated Broker); Vacasa Real Estate LLC (licensed in Washington, Robert Brush, Designated Broker); Vacasa South Carolina LLC; Vacasa Tennessee LLC; Vacasa Vacation Rentals of Hawaii LLC, 3350 Lower Honoapiilani Road, Suite 600, Lahaina, HI 96761; Vacasa Vacation Rentals of Montana LLC, Patrice Tompkins, Licensed Property Manager; Vacasa Virginia LLC; Vacasa Wisconsin LLC; Vacasa Wyoming LLC. In Canada, this advertisement is provided by Vacasa Canada ULC, CPBC lic. number 75826, 172 Asher Rd. V1X 3H6 Kelowna, BC.