Published March 2021
The impact of the pandemic on consumer behavior has been felt far and wide, but travel has undoubtedly been one of the most affected industries. People reverted back to road trips. They took more solo and family getaways, and opted for professionally managed vacation rentals in remote destinations. Or, they simply stayed home. So now, as vaccine distribution ramps up, the question looms: will travel trends shift again this spring?
We teamed up with Allison + Partners to survey* 1,000 Americans over the age of 18 to try to answer just that. We wanted to see who’s planning to travel (it turns out, most people), where they’ll be going (pack a swimsuit!), and why they feel ready now (a mix of stir craziness and the vaccine rollout).
While some people naturally reported anxious feelings about the year ahead, most U.S. consumers are looking on the bright side and feel hopeful (53%) and thankful (42%) when thinking about 2021. And that, in turn, keeps us optimistic.
Here’s what we discovered.
If you’re looking to safely hit the beach or relax in an alpine or lakefront cabin this spring, check out our selection of Vacasa rentals across 400+ markets to find the perfect home—and destination—for you. And, as always, when traveling to a new place, remember to follow safety guidelines and do your homework on local closures and COVID-19 regulations in advance.
Photo: Kelly Barcus
* Allison+Partners surveyed 1,000 US consumers over the age of 18. Panel was sourced from Lucid and the survey was hosted in Qualtrics. Fielding took place in February and March 2021.